Despite Writers’ Strike, Late-Night Talk-Show Viewers Keep Watching TV
As the Hollywood writers’ strike enters its seventh week, the late-night talk shows are showing reruns – but the lack of new content doesn’t seem to be affecting viewers used to watching late-night TV,...
View ArticleOnline Holiday Shoppers Enthusiastic about Their Customer Experience
A large majority of online shoppers – 82% – reported being very satisfied or somewhat satisfied with the customer support available during their online holiday-shopping experience this year, according...
View ArticleSmall Businesses Rely on Traditional Advertising While Embracing Online
Most small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but many are also eager to integrate effective internet options into their overall...
View ArticleIT Execs, Decision-Makers Rely on Social Media throughout Purchasing Process
IT decision-makers and influencers place significant trust in user-generated content not only as an information source for researching purchasing decisions but also rely most on topic-based and...
View ArticleTop 10 Online Retailers by Conversion Rate – October 2007
Note: E-commerce sites considered must have had a minimum of 500K unique visitors during the month.
View ArticleViewers Want More TV Episodes and Movies Online, YouTube Rules
Online viewers are turning to the internet in greater numbers to supplement their traditional entertainment viewing, and in 2007 YouTube widened its lead as the top online video-viewing venue,...
View Article40MM Green Boomers Seeking Environmentally Friendly Brands
Socially conscious attitudes are a driving force of how boomers shop and the brands they choose to buy, according to the second Boomer Quarterly Report from AARP Services, Inc. and Focalyst. (more…)
View ArticleMore Teens Create, Share Online Material as ‘Multichannel Teen’ Emerges
Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in 2004, according to a new...
View ArticleTop 50 Website Rankings Issued for Nov., Toy & Coupon Sites Fastest Gainers
The beginning of the holiday shopping season resulted in retail sites dominating the top-gaining site and category rankings in November, while Yahoo Sites maintained its rank as the top web property,...
View ArticleOnline Advertised Job Vacancy Annual Growth Continues to Slow
Online advertised vacancies in December were down 13% month-to-month due to seasonality, The Conference Board reported, while the year-on-year growth rate, at 6%, was the smallest annual increase since...
View ArticleWorld’s Most Engaged and Influential Mostly Unhappy with Large Corporations
Most of the world’s most-engaged citizens say large companies have too much influence on government decisions and want aggressive action against the activities and influence of national and...
View ArticleOut-of-Home Video Ad Spend to Reach $2.25B in 2011
As digital, video and wireless technologies redefine the outdoor advertising sector over the next few years, outdoor will rank second only to internet advertising in ad spending growth, writes...
View Article2008 B2B Marketing Forecast: Rise in Budgets, Online Spending (Updated)
Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and...
View Article‘Online at Work’ Audience a Prime Target for Advertisers
The internet allows advertisers to reach office workers, who spend significant chunks of their time online while at work, often engaging in personal tasks not related to their jobs, including shopping,...
View ArticleTen Key Online Predictions for 2008
eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out...
View ArticleTV Watchers More Engaged If Viewing Online, Engagement = Ad Receptivity
Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services, reports MediaPost. Moreover,...
View ArticleTop 10 Online Retailers by Conversion Rate – November 2007
Note: E-commerce sites considered must have had a minimum of 500K unique visitors during the month.
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